Travel industry has seen enormous growth over past few years. Increased income levels, internet, smartphones, and travel portal software are the major factor of this growth. Now, Travel industry is a major contributor to the GDP of the world. Globalization has opened the market of world thus offering huge opportunities to travel companies. This has also resulted in increased competition. To survive competition travel companies has adapted to travel portal software to offer best services to travelers during their trip.
Behavior of travelers in the past couple of years has changed a lot. So, it’s important for travel companies to study and analyze buying pattern of travelers. Travel Portal Software helps travel companies to do that. It is important for every business to know about their customers and delivering exactly what they want.
How travel portal software helps travel companies to know their customers:
Complaints and Feedback: Feedback of customers is important for travel companies as it is an important medium to know about customers. During peak seasons, it is difficult to manage and resolve complaints of travelers. Travel technology solution maintains the record of every complaint and resolves them at the earliest.
Data Management: Travel portal software maintains all records of data such as demographic details, email id, phone number, and history of traveling of clients. On basis of this data travel companies craft their marketing strategies. From this data customized packages are designed for clients. These strategies increase the conversion rate of company and increase the profitability. For example, offering extra discount on flight tickets to frequent travelers on a particular route.
Data also helps travel agencies in:
- · Analyzing customer behavior
- · Retaining of clients
- · Increases business opportunities
- · Increases Reach
Real-Time Updates: As we all know travel Industry is very dynamic. Prices are updated every moment. This is one of the major challenges faced by industry. Many a times Confusion is created regarding prices. Travel Portal Software overcomes this challenge. It updates prices of packages real-time. Also, it sends notifications and updates real-time to travelers.
Multiple-Services: example if a traveler is visiting a particular place, then travel companies can offer bundle services such as flight, hotel and car services to traveler.
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